About Us

Fun, Feel-good & Fair

We love creating clothes that make people happy. Whether that comes from a fun slogan, colourful print or surprise pockets in your favourite dress, we think carefully about how our styles will bring a smile to the wearer’s face. It’s all about making you feel at home in the way you want to dress (that’s a real observation from one of our lovely customers by the way!).

Attention to detail is our thing. Our small but mighty team has heaps of experience in designing, fitting and sourcing garments. Our job is to ensure our pieces feel great, flatter you and fit well. We don’t believe in style ‘rules’, so our full collection is available in UK sizes 8-22.

A lot of thought goes into our designs – and that goes for sustainability too. We’re committed to becoming a more sustainable brand, by using more environmentally friendly fabrics, making improvements within our supply chain and working to reduce waste wherever we can. We want to prove that a small brand can create clothing with a conscience, that’s affordable too.